B2B digital marketing for RCL Cruises Ltd

Posted by Sanjay // 16.08.2011

The International Marketing team at RCL Cruises Ltd recently asked Classic Studios to produce a series of digital marketing assets to help them communicate their Celebrity Cruises brand with their travel trade partners in Europe, Middle East and Africa (EMEA).

An HTML email has been produced to highlight particular offers and itineraries for some of the fantastic cruises that the company offers.

The email will go to travel agencies across the EMEA region to inform them of the latest news and deals and encourage them to promote them in their regions.

Classic Studios have also developed a trade microsite which, along with highlighting the latest offers, will also include news, events information, selling tips, and a full contact list of International Representatives in EMEA.

There will also be links to key online tools that will help enable them to book the offers.

Classic Studios look forward to developing further digital marketing assets to help promote the Celebrity Cruises brand across the EMEA region.