Taylors Legal

Based in Greater London, Taylors Legal are an independent law firm specialising in a range of legal services from Conveyancing and Contract Litigation to Matrimonial affairs and Wills and Probate.

Requirements

The rapid growth of Taylors Legal has been largely down to ‘word of mouth’ and client referrals. Consequently, no strategic thought had really been given to marketing. However, with TL’s investment in a new case management tool, and growing client demand, the firm saw the need to invest in a website; to communicate with customers and become a source for new business.

Solution

Classic Studios were initially engaged to deliver a simple information-based site – primarily to enable the download of standard documentation whilst providing existing clients with a point of reference. Such was the success of this initial launch however, that a second phase was immediately commissioned to provide a range of interactive services including a developers’ downloads area and a range of backend reporting systems.

Results

The website has already exceeded the firm’s expectations; not only reducing the significant costs associated with distributing standard documents, but also significantly increasing client enquiries thanks to its natural Google ranking. Further development is now planned to provide:

• An online quotation and booking system.
• A secure client area.
• A tailored newsletter service.
• A Pay Per Click caimpaign.