Classic Studios

Bobby Kray

Full website design and production, Content Management System (CMS), video manipulation and encoding

Currently signed to record label V2, Bobby Kray is a London-based singer and songwriter whose reggae-influenced album Tales from a Skinny White Boy has met with wide critical acclaim.


Bobby Kray, his management team, and the record label all wanted a strong, edgy design for the site as well as the ability to update the content themselves. An easy-to-use content management system which would allow any of the three parties to update any of the content on the site was therefore a key requirement for this project.


The artist wanted the site’s design to reflect his upbringing; listening to his father’s old vinyl records and hanging out on the gritty streets of Ladbroke Grove.

Old record sleeves where used to create a heavily textured background to each section which was then further customised with carefully incorporated imagery of the singer.

The website is content-managed via a bespoke CMS that allows the management team to update the News and Latest Releases sections as well as all the image, audio and video assets in the Gallery and Media sections.


The website provides an immersive experience for users allowing them to engage with Bobby’s material via a range of digital assets.

User numbers have increased steadily since the site’s launch with a significant portion of the traffic coming from Japan where Bobby has a rapidly growing fan base.