Classic Studios


Design, Production and Support

Patsystems are a leading independent supplier of software to the worldwide trading community with offices in London, New York and Sydney.


The sales process within this market is a complex and time-intensive affair which relies heavily on the ingenuity and accumulated contact base of individual sales representatives.

Patsystems required a global tool that enabled them to track their sales pipeline and enforce some procedural rigor, but without compromising the autonomy required of their sales force to complete such complex sales.


A three-stage delivery process was agreed which split this complex system into its major technical components:

  • Contact management.
  • Contact Relationship Management.
  • Reporting.


The first of these three phases is now complete with the successful implementation of the core ‘contacts module’. The client is now in a position to test this application over a period of three months before phase two is initiated.